Guitar Hero

The four horsemen of the apocalypse have finally appeared, and they all wear pink and pretend to play Bob Seger.

If you haven’t seen it yet, there’s really no other way to prep this video.  Press play (if you dare) and let’s discuss down below.

I wonder how that advertising meeting went over at the agency that was called upon to cook up this strange voodoo chili.

“Hey, guys! I have an idea! Let’s take four of the most P.R.-challenged athletes on the planet, bring them together, dress them in pink, take off their pants and have them re-enact one of the most cringe-inducing scenes in cinematic history! This is gold, Jerry! Solid gold!”

Amusingly, Kobe is still wearing his basketball shorts, Tony Hawk still looks like a special needs child in his skateboard helmet and Michael Phelps displays all the social awkwardness of a 13 year-old Dungeons and Dragons grand wizard dropped into the middle of a USC Song Girl practice.

And, A-Rod? Really? A-Rod squirming on a couch playing bass looks uncomfortably like an epileptic outburst from a South Park alien.

Is it safe to say it?

Who were the ad wizards who came up with that one?

TOUGH LOVE goes out to the brains behind this operation. May you forever fall prey to budget cuts and lagging sales for scarring the retinas of America’s sports fans.